Responsive Web Development
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BrainBoxUSA can professionally tell your story to reach existing and potential customers online. Don't be lured by "do it yourself" website builders. They almost always end in disaster after wasting your time and resources and giving your entity an unprofessional look.
Looking unprofessional online makes your organization look unprofessional. You have one shot to impress... We'll show you how to do it right.
Web Development Consulting
You have to tell your story in approximately 1 minute to keep a visitors attention. The time spent up front to clearly define the needs, objectives and message for your organization, makes the difference in having just a website, or having a website that functions like you envisioned, engages visitors and effectively tells your story online. The results are directly related to the time invested up front.
BrainBoxUSA shows you how to effectively & professionally tell your organization's story online. Doing so can bring new customers to your business and better service your existing customer base with resources & services served online.
12 Frequent Questions About Web Development
Click on questions to open and close answers.
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Developing desktop & mobile websites for business & organizations is a science. You must impress a visitor and tell your story in about 1 minute. To do so requires a skilled developer to make your business compelling on the Internet.
Over 61% of Web browsing is done on mobile devices. Google requires mobile friendly sites. Your business can't afford to not invest in its future on the Web!
- How Much Does A Website Cost?
- That's like asking "what does a car cost?"; it varies widely. Each business or entity has different needs and directions and functionality for their online presence. No two are exactly alike.
Some websites require stores to sell products, others need videos for instruction or informing visitors. Some require secure login facilities to allow employees or vendors to gain secure access to certain parts of the site.
This is why spending the time upfront with your Web Developers allows both sides to gain valuable insights as to the needs and desired functionality for your entity. Failing to do this basic first step will almost always end in change orders down the road that will be costly and frankly unnecessary.
No Developer wants to undo the work just done to accommodate changing whims of clients who failed to give proper forethought.
Remember, the old saying "you get what you pay for". Websites are no different. Cheap prices mean cheap sites and less functions. It's just a matter of time and money required to develop a site.
Keep in mind that there are 9 pages in your website you may never see, yet are required by Google and your visitors. They must be built too. Cheap website developers will not tell you about them or include them, hurting your search engine rankings and potentially putting you at legal risk.
- Why Do We Need A Mobile Website.
- The world has changed. Mobile now accounts for the majority of Internet usage. Going without a Mobile compliant component to your site risks losing the majority of visitors.
Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)
Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
The list goes on. Any business without a Mobile site just looks out of date. It's a new world; embrace it or get bypassed by the competition.
- The Lifespan Of A Modern Website?
- Many remember the days when a static website could be left online for 7 or 8 years. Those days are gone forever as the world has changed and the rate of technological change has sped up dramatically. Just like the time to production in the Auto Industry was 11 years from conception to production in the 1970's, today's Auto manufacturers must meet cycle times of 18-36 months to be competitive and keep up with changing tastes and customer demands.
The rate of change in the online industry is shorter too. Code and protocols change to keep ahead of hackers. New innovation is a way of life. Businesses that believe they can afford to leave the same old website up for many years risk looking obsolete to their customers and potential customers. People look to the web first today instead of a static Yellow Pages ad. Keep your website looking fresh.
Modern websites must be refreshed frequently (2-3 yrs. max) to remain relevant to search engines, customers and visitors. Why risk looking obsolete just to save a few dollars? The old Yellow Page ads cost more in three years than updating most small business sites. BrainBoxUSA works with you to keep your message relevant online and meet the changing demands of your customers and visitors.
- How Long To Build Our Website?
- This is totally dependant on how big the site is, how many pages and what special functions are requested.
It also depends on whether the business or entity provides the images, desired text content or other necessary content. Do videos need to be converted? Are the provided images Photoshopped and prepared for the Web? Do you already have a Domain and Email Accounts on that Domain?
Close coordination with your Web Developer is essential to reduce the time to go live. Properly vetting all possible issues and gathering content ahead of time reduces time and costs.
Choose a Web Developer who has the skill to walk you through these processes. Otherwise, you may "go down the Alice In Wonderland Rabbit Hole" and make the entire process waste time and resources.
- Can We Change vs Rebuild Our Site?
- That depends on how old it is and what system was used to build it. An old site may not be compliant with today's standards. It may not be possible to cost effectively "just change it".
Experience has shown that older sites generally cost much more in time and dollars to "just change" than building a fresh and compliant site from the ground up. Besides, you'll get a more modern looking site that's more appealing to your visitors and potential customers..
38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe) Old sites look old. Their code base is old and cannot deliver the newer features expected by today's Internet users.
You are telling your story online to a world of visitors, potential customers, vendors and customers. The functional expectations have changed since your old site was built. If you want to look relevant, it requires a relevant and modern website to get the job done.
- Can We Have A FAQ Page Or Area?
- Sure, but remember YOU need to provide the questions and answers. After all, it's your business or entity. No Web Developer can adequately provide these for you, they do not operate your business.
You also MUST NOT put up and empty page or area in the site titled Frequently Asked Questions or FAQ's with nothing in it hoping to get questions to answer later. This practice baits visitors to a blank page wastes their time and pisses them off. You'll lose customers.
If you cannot come up with the questions and answers ahead of time, leave it out for now! Online visitors, Google and other search engines will not tolerate baiting.
- When To Replace An Existing Site?
- As discussed in an earlier question, every few years (3-4 maximum) in today's world. Regular and frequent incremental updates to your website can extend it's lifespan online. The key is regular and frequent. Otherwise it becomes too dated in looks and function to be worth saving.
This is especially true if any parts of your site are not functioning in modern web browsers. Another indication is changes to basic business information: Addresses, Phone Numbers, Map Locations, Staff Images & Personnel Changes, etc....
Also keep in mind that Google and other Search Engines change their search algorithms from time to time and make changes to what is required content to receive favorable rankings. Not keeping current with the required changes, like having a mobile compliant site, will cost you more than you understand in potential lost business.
Failure to keep up with code changes also puts your site and your business at risk of receiving malicious code injections and malware sent to you through forms and in messages, Worse yet, it puts your sites visitors, customers and vendors at risk of being infected from the same without your knowledge.
- Can't We Use A DIY Website Builder?
- As easy as this may sound, it is not. There is skill and knowledge involved to actually have a website turn out looking professional. You only have one shot to impress a visitor. The studies show that an unprofessional looking website will turn them off. Why risk losing potential customers by looking amateurish?
Secondly, the online website builders restrict in their licenses the ability to ever move the site to another Hosting provider. This permanently binds you to their service no matter the price or service provided. Professionally built sites allow moving them to another Hosting provider if the prices skyrocket or the service is inadequate.
38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe) Don't risk losing visitors by looking "cheap".
Lastly, if you truly factor in the time for the learning curve that you or an employee will go through, let alone the additional software needed to prep images and content, your costs will be far higher than you think. Unskilled staff may seem like a good idea, it almost always ends poorly for you and your business or organization.
Don't risk your reputation online looking unprofessional, just buck up and pay to have it done right.
- What Is SEO And Why Do I Need It?
- SEO or Search Engine Optimization is the science of making changes to content and pages in your site to gain better search engine rankings. There are basic SEO components that are included in a professionally built website. The use of Meta Tags, Site Indexing, etc... can be built into the basic design.
However, because SEO requires and in depth analysis of not only your visitor tracking logs and those of your competitors, it requires specialized software and skills that cannot be included in the build of your site. The software alone costs thousands and the level of time involved will cost additional dollars if you are serious about gaining in the rankings.
A baseline must be established after your new website goes live. This requires time online to gather the statistics needed for proper decision making. DO NOT pay for SEO on an outdated website. This is wasting your money as it rarely can increase your rankings. You are best served doing SEO shortly after your new site has gone live.
SEO is a necessity in today's world. Unless you just don't care about your online rankings, make room in your budget for this essential service. Professional Web Development services can many times provide these additional, yet essential services in addition to building your site. After all they are intimately familiar with where and how to make the needed changes to the site since they built it.
- Why A Website And Facebook Page?
- You wouldn't build a baseball stadium and leave out home plate. The same is true in the online world. While visitors may utilize Facebook, Pintrest, Yelp or other Social Media sites to keep up with and review your business or organization, your website is the home plate that anchors it all together.
One of the biggest mistakes online is only relying on Social Media sites for a business or organization. Just like the old Yellow Pages ads, a website is where potential customers go to check out your story online and link to the various Social Media sites if they desire. Failure to include a website in your most basic marketing plans is an egregious mistake that will come back to haunt you.
Remember, you cannot control much of what is said and done on the Social Media pages. You are in control of the message and content of your website. Don't risk your organization's reputation solely on the whims of visitors to your Social Media pages. If you choose to live by that sword, you can die by it as well!
- Why Rebuild Our Site - It Looks OK?
- Security protocols are constantly evolving to address code exploits that Hackers develop. An example is the very commonly used PHPMailer code used in the majority of websites to send mail through the Contact form.
Here is an excerpt from the current PHPMailer Security Bulletin involving just this one possible issue in your website:
PHPMailer 5.2.20 Important security update! This release patches the critical vulnerability described in CVE-2016-10045 a remote code execution vulnerability.
Please update your systems as soon as possible. Note that the vulnerability described in here likely affects many other projects in a similar way, so please practice responsible disclosure, and help project maintainers fix security issues.
Don't think you're safe even if you're not using PHPMailer. Both of these vulnerabilities occur in other popular PHP email libraries and applications too - for example Swiftmailer, Zendmail, and Roundcube, and there may be many more.
So just because your website "looks fine" to you, doesn't mean it is not in need of extremely important updates and code fixes that help keep you and your visitors safer. Allowing your site to become a tool for Hackers through neglect or disregard for today's threats is irresponsible as a business or organization.
- Why Rebuild A Site If No Sales?
- If you do not offer products for sale in an online store, do you even know how many visitors your site has per month? These basic statistics can be found in the server logs of your Hosting Account. A professional can decipher the raw data for you to give you an analysis & a real view of the actual activities on your site.
Many people today use the Web not the Yellow Pages to check out a business first before they ever call or contact it. Studies show that businesses & organizations with up to date websites are more likely to get new customers than those that do not have websites or have poor looking out of date sites.
Another common misconception is "we do B2B rather than sell to consumers so we don't need a Website". WRONG! Business personnel and vendors frequently check online first to "check you out" before ever deciding to do business with you. This fatal reasoning is typical in older businesses that have had the luxury to rely on a small but shrinking group of customers. As their customer base shrinks, it is essential that they have an online presence to encourage new customers to consider doing business with them.
40% of smart phone and tablet owners search for B2B products on those devices. (Source: KoMarketing) Does your Website meet Mobile compliance standards?
Many entities with great sites, especially service providing entities, still rely on telephone and personal sales to quote & sell their highly customized services. After all, these businesses are not selling a loaf of bread online, they are selling a highly customized service that cannot be simply listed for sale in an online store.